Personal branding is the art of marketing yourself and creating a positive impression in the minds of other people that makes you memorable and sought-after. There are many ways to build your brand: getting published, getting quoted, speaking at association meetings and conferences, social networking … but first you need to define your brand.
In a world where we are constantly bombarded with imagery and messages, it’s easy to become invisible. To stand out … to create a powerful impression … requires self-assessment and introspection to understand who you are and what you stand for, and it requires courage to put your real self out there.
Who are you … really? What do others see in you? What do they say about you? What do you want them to say?
Creating and communicating a clear image of who you really are instills a sense of confidence and trust in your employers, co-workers and customers and brings opportunities to you.
Please let me know if I you would like some help in building your personal brand.